Our story so far

The Soulsby Family Pics

Hi! I’m Ali, owner of Juna Bear Baby Boutique!

I live in Melbourne with my family of six - husband Pete, two young children, Zac & Nicci and two fur-kids, Duke & Georgie. Originally from South Africa, we all moved to Australia in 2019.

In 2020, in the heart of the pandemic, I was offered an amazing distribution opportunity which ignited my dream of starting a small business of my own. After many months of planning and strategizing, in October of that year, Juna Bear Baby Boutique was born.

Juna was my late Ouma’s name. A role model of strength and determination. I know she is walking this incredibly journey with me proudly. When she passed we had a remembrance bear made from her bedding which was named "Ouma Bear". This bear is still one of Zac's favourites to sleep with.

We never found out the gender of our babies before they were born which made decorating and gifting quite challenging. Our vision for Juna Bear is to create a one-stop destination for gender-neutral essentials for baby and mum too.

We hope you love the selection of products we currently have on offer.

Juna Bear Logo with slogan touch comfort love

Our brand values:


There are many products on the market, and the choices can become overwhelming. Know that every product in our fold is carefully selected with a mother’s touch –  offering you baby essentials that we found useful with our own two babies. And we consciously support small Australian businesses too!


It is important to us to offer products that are not only kind and gentle to your baby but also to our environment.


From our product selection to our customer service, everything that we do is done with love. After all having a baby is such a special and delicate time of our lives.