Our story so far

Soulsby Family picturePhoto of Ouma and Ali at Ali's wedding including a picture of Ouma bearPicture of Duke and Georgie

Hi! I’m Ali, owner of Juna Bear Baby Boutique!

I live in Melbourne with my family of six - husband Pete, two young children, Zac & Nicci and two fur-kids, Duke & Georgie. Originally from South Africa, we all moved to Australia in 2019.

In 2020, in the heart of the pandemic, I was offered an amazing distribution opportunity which ignited my dream of starting a small business of my own. After many months of planning and strategizing, in October of that year, Juna Bear Baby Boutique was born.

The name Juna was my late Ouma’s name. A role model of strength and determination. I know she is walking this journey with me proudly.

We never found out the gender of our babies before they were born which made decorating and gifting quite challenging. Our vision for Juna Bear is to create a one-stop destination for gender-neutral essentials for mum and baby.

We hope you love the selection of products we have chosen to stock.

Juna Bear Logo with slogan touch comfort love

Our business values:


There are many products on the market, and the choices can become overwhelming. Know that every product in our fold is carefully selected with a mother’s touch –  offering you baby essentials that we found useful with our two babies.


It is important to us to offer products that are not only kind and gentle to your baby but also to the environment.


From our product selection to our customer service, everything that we do is done with love. After all having a baby is such a special time in all our lives.